Comments on: Substantial Penalty for Early Withdrawal http://blog.commandomarketing.com/2009/11/substantial-penalty-for-early-withdrawal/ Awesome tips for small businesses by Dick Larkin Mon, 13 Jun 2011 18:23:55 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: steve http://blog.commandomarketing.com/2009/11/substantial-penalty-for-early-withdrawal/comment-page-1/#comment-49 steve Wed, 02 Dec 2009 23:48:53 +0000 http://blog.commandomarketing.com/?p=354#comment-49 retention...EASY! just make the site about their customers. For example in our site (a mashed up social network & internet directory) we allow every business to build a customer fan base. You can use this fan base as a loyal customer tool. Post deals, share information with them...think about leaving? Say goodbye to all your faithful and loyal customers that use the site! retention…EASY! just make the site about their customers. For example in our site (a mashed up social network & internet directory) we allow every business to build a customer fan base. You can use this fan base as a loyal customer tool. Post deals, share information with them…think about leaving? Say goodbye to all your faithful and loyal customers that use the site!

]]> By: Philip L. Franckel, Esq. http://blog.commandomarketing.com/2009/11/substantial-penalty-for-early-withdrawal/comment-page-1/#comment-48 Philip L. Franckel, Esq. Tue, 01 Dec 2009 06:16:24 +0000 http://blog.commandomarketing.com/?p=354#comment-48 You're absolutely right. That's why I've been working on creating custom software for online directories which is designed to both provide the benefit of an exclusive listing and create that penalty for leaving. The importance of keeping an advertiser locked in is for the advertiser's benefit as well as the publisher. Smaller advertisers will quickly panic when results slack off, but successful advertisers think long-term. While online directories do provide business, I have found that they do not compare to traditional media. That's why I provide the directory listing for free and charge a monthly fee to use a matching vanity phone number. I also provide TV commercials, radio commercials and other marketing materials. I started a marketing program for personal injury lawyers, then criminal lawyers and now many other industries. http://www.hurt911.org/getclient.php http://www.1888drugcrimes.com You’re absolutely right. That’s why I’ve been working on creating custom software for online directories which is designed to both provide the benefit of an exclusive listing and create that penalty for leaving. The importance of keeping an advertiser locked in is for the advertiser’s benefit as well as the publisher. Smaller advertisers will quickly panic when results slack off, but successful advertisers think long-term.

While online directories do provide business, I have found that they do not compare to traditional media. That’s why I provide the directory listing for free and charge a monthly fee to use a matching vanity phone number. I also provide TV commercials, radio commercials and other marketing materials. I started a marketing program for personal injury lawyers, then criminal lawyers and now many other industries.

http://www.hurt911.org/getclient.php
http://www.1888drugcrimes.com

]]> By: Beverly Crandon http://blog.commandomarketing.com/2009/11/substantial-penalty-for-early-withdrawal/comment-page-1/#comment-47 Beverly Crandon Tue, 01 Dec 2009 02:01:13 +0000 http://blog.commandomarketing.com/?p=354#comment-47 Interesting post. As I was reading it, I was wondering how I would apply it to newspaper publishers who should be trying to maximize their online revenues, through online sales. It's embarrassing that on average, only 11% of their revenue comes from online sales - in this day! You've raised a lot of good points. Interesting post. As I was reading it, I was wondering how I would apply it to newspaper publishers who should be trying to maximize their online revenues, through online sales. It’s embarrassing that on average, only 11% of their revenue comes from online sales – in this day! You’ve raised a lot of good points.

]]> By: juan http://blog.commandomarketing.com/2009/11/substantial-penalty-for-early-withdrawal/comment-page-1/#comment-46 juan Mon, 30 Nov 2009 21:42:40 +0000 http://blog.commandomarketing.com/?p=354#comment-46 How about advertising in a multilingual platform? and for free! the internet is a global media, why limit your business to English when there are millions of Hispanics and Chinese looking for information online? try tyloon.com and see the internet from a unique perspective...and you can also browse in a UNIFORMED SEARCH concept, give it a try and you will see what I mean, thanks. How about advertising in a multilingual platform? and for free! the internet is a global media, why limit your business to English when there are millions of Hispanics and Chinese looking for information online? try tyloon.com and see the internet from a unique perspective…and you can also browse in a UNIFORMED SEARCH concept, give it a try and you will see what I mean, thanks.

]]> By: Chas http://blog.commandomarketing.com/2009/11/substantial-penalty-for-early-withdrawal/comment-page-1/#comment-44 Chas Mon, 30 Nov 2009 20:39:21 +0000 http://blog.commandomarketing.com/?p=354#comment-44 Or they could tie their fees to the exact response the ad gets. One new startup portal uses graphics instead of text for it's ads. Search engines don't read graphics well so any traffic is due to pure promotional efforts. Or they could tie their fees to the exact response the ad gets. One new startup portal uses graphics instead of text for it’s ads. Search engines don’t read graphics well so any traffic is due to pure promotional efforts.

]]> By: Paul Curry http://blog.commandomarketing.com/2009/11/substantial-penalty-for-early-withdrawal/comment-page-1/#comment-43 Paul Curry Mon, 30 Nov 2009 20:33:49 +0000 http://blog.commandomarketing.com/?p=354#comment-43 An advertiser's budget is really only one part of determining where their online ads rank on Google. A more important factor is relevancy to the search and the overall Quality Score of the ad. Quality Score is how someone with a smaller budget but a more relevant ad can compete on the long tail with the big players. An advertiser’s budget is really only one part of determining where their online ads rank on Google. A more important factor is relevancy to the search and the overall Quality Score of the ad. Quality Score is how someone with a smaller budget but a more relevant ad can compete on the long tail with the big players.

]]> By: Mike Stewart http://blog.commandomarketing.com/2009/11/substantial-penalty-for-early-withdrawal/comment-page-1/#comment-42 Mike Stewart Mon, 30 Nov 2009 19:57:04 +0000 http://blog.commandomarketing.com/?p=354#comment-42 Great post Dick! I completely agree. Online is less risky than print as well. The trouble with online is too many folks rely on just a few methods of traffic. I have always instructed my clients to focus on a multi vertical media mix..... for years I called it "The Holistic Approach to Internet Advertising"....... it really should be called: Not putting all your eggs in one basket. Flexibility, Customer Service, Reduced Margins, and Ideas prevent churn. Hard to achieve when you are in corporate advertising when you don't offer much besides the company rate card. Cheers, Mike Stewart www.DallasGoogleGuru.Wordpress.com Cheers, Mike Stewart Great post Dick!

I completely agree. Online is less risky than print as well. The trouble with online is too many folks rely on just a few methods of traffic. I have always instructed my clients to focus on a multi vertical media mix….. for years I called it “The Holistic Approach to Internet Advertising”……. it really should be called: Not putting all your eggs in one basket.

Flexibility, Customer Service, Reduced Margins, and Ideas prevent churn. Hard to achieve when you are in corporate advertising when you don’t offer much besides the company rate card.

Cheers,
Mike Stewart
http://www.DallasGoogleGuru.Wordpress.com
Cheers,
Mike Stewart

]]> By: Tweets that mention Substantial Penalty for Early Withdrawal -- Topsy.com http://blog.commandomarketing.com/2009/11/substantial-penalty-for-early-withdrawal/comment-page-1/#comment-41 Tweets that mention Substantial Penalty for Early Withdrawal -- Topsy.com Thu, 26 Nov 2009 08:13:15 +0000 http://blog.commandomarketing.com/?p=354#comment-41 [...] This post was mentioned on Twitter by Dick Larkin, andrew height. andrew height said: One MAJOR reason why local online marketing has failed to keep small business advertisers engaged http://bit.ly/5Uvcb9 [...] [...] This post was mentioned on Twitter by Dick Larkin, andrew height. andrew height said: One MAJOR reason why local online marketing has failed to keep small business advertisers engaged http://bit.ly/5Uvcb9 [...]

]]>