About

I’d like to welcome you to Commando Marketing, a revolution in small business marketing.

I’m Dick Larkin, the Small Business Commando.  I’ve dedicated my career to helping businesses do two things:

1.  Reach new clients

2.  Deepen the relationship with past clients

It sounds simple because it is simple.

When I’m not going Commando, I’m executive Vice President of American Marketing & Publishing in Dekalb, Illinois, USA.  We publish HomePages Directories in 300 or so smallish towns around the Midwest.

I was co-founder and President of Weblistic, an online advertising agency dedicated to serving small businesses.  We sold the company to a national agency in 2008.

I was VP of Internet at TransWestern Publishing, publisher of WorldPages.com, the print and Internet Yellow Pages company that Yellowbook acquired for $1.6 billion.

I was the VP of Sales and Marketing for GTE Interactive Media, back when the phone company got serious about developing digital content.

I’ve been a CPA (a really bad one), shoe salesman, typesetter, and roofer.  But my love has always been in marketing, advertising, business development and the technologies that make it possible.

If you must know, I graduated from Notre Dame, where I worked my way through school as a student manager.  It wasn’t glamorous, but I learned a heck of a lot more in the guts of Rockne Stadium than I did in the classroom.

Still can’t get enough?  Here’s my LinkedIn profile.

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