Text marketing is a great alternative to Groupon

March 24, 2011

Ultimate Health and Fitness in Sandwich, IL is having a blast with their text marketing program! Julie the owner sent out her first text yesterday (after making a bet with her daughter on how fast the response would be) for $45 off a package of 10 personal training sessions for the first person that came [...]

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A quick tip for beauty salons using text marketing

February 28, 2011

We’ve been carefully watching our beauty salon clients using our text marketing services and we’ve noticed a couple of very important items. Give a Gift for Subscribing When you offer a free gift as an instant reward for subscribing, you get many more subscribers. Duh! Here’s the interesting thing.  The free gift can be something [...]

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What’s the REAL risk?

February 22, 2011

Presidents Day, and many other quasi holidays are often slow times for restaurants that serve business lunches. The restaurant is open, but their business is 50% lower than on a typical day. Offering an outrageous deal to loyal customers to bring them in can turn a near certain bad day around. Even if the restaurant [...]

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Text Marketing for Local Businesses and Organizations

February 20, 2011

What is Text Marketing? Text Marketing is when a business, school, or organization sends commercial messages to groups of people.  It’s sometimes called bulk texting and commercial text messaging. How is Text Marketing different than regular texting? When you send text messages to more than a few people as you would form your mobile phone, [...]

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How to get 10 times more customers on your text list

February 20, 2011

I’m working with a rapidly growing number of small businesses on their text marketing programs.  The real life lessons have been very eye-opening. Today’s lesson: To get 10 times more people on your text list, give them an immediate reward for joining. The reason you want more customers on your list is because they are [...]

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Weddings and the Yellow Pages

February 13, 2011

Do you know how many upcoming weddings there are in your home town?  Probably more than you think. According to the CDC (isn’t it interesting that the government branch that tracks weddings is the Center for Disease Control?) there are 8 weddings for every 1,000 people. So, a little town of 5,000 people will have [...]

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How to market a bowling alley using text messaging

February 13, 2011

I went over ten years without bowling a single frame.  Then we went once with some friends, and in the next six months, we bowled three more times.   Getting us thinking about bowling generated several repeat visits. One of our clients for our text marketing service is a large bowling and entertainment center. They’ve been [...]

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Remembering Dick Reid, Tahoe Telephone Directories

December 28, 2010

I received a note yesterday that Dick Reid had passed away. Some men have character, some men are characters.  Dick Reid was both.  If you never met him, he most reminded me of the character that Rodney Dangerfield played in the movie Caddyshack. Dick was loud, opinionated, strong willed, outspoken, and had a huge heart. [...]

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How to make sales the week between Christmas and New Years

December 27, 2010

The week between the holidays is one where about half of the workforce takes off, and the other half is working at a slower pace. Moods are better, hours are shorter, and (best of all) your competition isn’t focused. So make this week powerful. 1. Call on people that turned you down six months ago.  [...]

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Social Media Marketing for Directory Publishers

December 16, 2010

The entire business community is shifting toward social media to connect with customers and build loyalty. My good friend and the guy who really opened my eyes to video seo has assembled a very impressive suite of tools for anyone who provides advertising services. He’s assembled a series of videos to explain exactly how his [...]

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