Posts tagged as:

advertising

Who owns the risk of advertising

April 24, 2011

Advertising used to be simple. The advertiser took all the risk, and the agency and publishers and media companies focused on delivering audience. But the risk of advertising is shifting away from the advertiser buying audience. This shift began with guaranteed delivery of impressions. Web banners and other online display advertising guaranteed a certain number [...]

0 comments Read the full article →

Why are LeLand Yee and the Seattle City Council so anti-small business?

November 5, 2010

I’ve got to get this off my chest. We just finished one of the nastiest midterm election campaigns I can recall. The commentator on NPR (pretty sure it wasn’t Juan Williams) said that over $4 Billion was spent on the campaign. $4 Billion ! ! ! To put it in perspective, that’s nearly half as [...]

0 comments Read the full article →

The secret to small town advertising

July 26, 2010

When I was a chubby 11-year-old, my favorite shirt was a yellow jersey with “LOOGOOTEE” the name of my rural hometown emblazoned across the chest in bold black letters. When I think of my constant wearing of that shirt combined with my ignorance of good personal hygiene, I can only imagine that its tattered remains [...]

6 comments Read the full article →

My Expensive, Dumb Mistake

March 15, 2010

When pay-per-click advertising first emerged, I set up a small monthly budget to test it out. I was running PhoneBookUSA.com, and I wanted to test PPC and drive traffic to our site. I deposited $500 and bought a few keywords. Since we were a Yellow Pages publisher, the first phrase I bought was “Yellow Pages.” [...]

0 comments Read the full article →

Why Hometown Ad Copy Works

March 11, 2010

“Hometown ad copy” means words or sometimes images in your ads that create a connection with people in the town you are targeting. For example, if you want to build your business in Mason, Ohio (one of the 350 communities where we publish HomePages Directories), your ad should include copy that establishes a local connection. [...]

0 comments Read the full article →

McDonalds and the Chicago Transit Authority

February 13, 2010

The Chicago Transit Authority announced major reductions in staff and service to try to balance their budget. What if they could work an arrangement with McDonalds where McD’s paid the bus fare of 100 or so  randomly selected riders every day? The publicity that McD’s would get would be huge with media outlets, and in-bus [...]

0 comments Read the full article →

Yellow Pages ads NEED these two things to work

November 9, 2009

Gather ’round boys and girls.  The Commando’s going to let you in on a little secret. Yellow Pages ads that are created by traditional advertising agencies or non-Yellow Pages marketing firms almost always fail to generate great results because they don’t have the proper balance of CONTENT and CONNECTION. It’s like this . . . [...]

3 comments Read the full article →

Are you “bearly” marketing?

November 8, 2009

So many business owners consider cutting back their marketing expenditures during a recession. But they hope to grow their business. But they don’t advertise or aggressively market. And they wonder why times are tough. Look, there’s no secret to business. it is a tough world.  But if you entered into a fight and cowered in [...]

0 comments Read the full article →

37% of Local Online Searchers Made In-Person Visit

October 25, 2009

A remarkable trend is developing between local Internet search and consumer buying behavior. The searchers are coming in to the store. That’s what recent research conducted by TMP Directional Marketing and comscore found.  That statistic was up 5 percentage points over the prior year.  Users of local search engines, at 46%, were most likely to [...]

0 comments Read the full article →

Don’t Mention Competitors in your Ads !

October 20, 2009

When you’re advertising, it’s best to focus on what you do, because you know more about your competition than your customers do. Actually, I wonder if this ad might have been written by Griffith Roofing?

0 comments Read the full article →

← Previous Entries