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brilliant

Where to place advertising

September 18, 2009

When I saw this clever placement of fancy sport watches on bus straps, my first thought was that this was a really creative way to get the message out. Then I thought, “Does the average bus rider buy really expensive watches?” But upon closer inspection (see the airplane in the background), I realized that this [...]

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How to market an Energy Drink (Commando Style)

September 13, 2009

ROX Energy Drink provided these eye covers to commuters on NY area trains. It couldn’t have cost much, but it certainly got people talking.

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What Most People Fail to Understand About Advertising

September 7, 2009

Most of the money spent on advertising is used to pay for space or distribution. But when advertising fails, it’s usually because the message failed to connect with the intended audience. Here is an example of a billboard for The Economist magazine. There is a motion sensor that triggers the light to come on when [...]

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