Posts tagged as:

creative

Descrating the flag or brilliant marketing?

July 5, 2010

In a small housing development near my home in Carlsbad, California, a Realtor uses some creative marketing to reach into the community. On the Fourth of July (Independence day in the USA) this Realtor places small American flags at the end of every driveway.  Attached to each flag is her business card. I spent this [...]

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Interrupt Pattern – Make Sale

September 17, 2009

Admit it. When you started reading the sign, your pattern was interrupted. If you weren’t thinking about kittens, this at least got you to consider for a moment what a gently used kitten looks like.

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How to market an Energy Drink (Commando Style)

September 13, 2009

ROX Energy Drink provided these eye covers to commuters on NY area trains. It couldn’t have cost much, but it certainly got people talking.

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Perfect name for a lawyer

September 11, 2009

With a name like Sue Yoo, she could be the world’s worst lawyer, but she’d get a ton of attention. Hello, who’s calling please? Yoo Me? No, Yoo You? as in you? No Sue Yoo Sue Me? No, Sue Yoo. That’s what I said. Not Sue me, Sue Yoo. On second thought, maybe she should [...]

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What Most People Fail to Understand About Advertising

September 7, 2009

Most of the money spent on advertising is used to pay for space or distribution. But when advertising fails, it’s usually because the message failed to connect with the intended audience. Here is an example of a billboard for The Economist magazine. There is a motion sensor that triggers the light to come on when [...]

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