Posts tagged as:

HomePages

How to Write the World’s Best Sales Question

June 15, 2010

I was listening to Jeffrey Gitomer’s excellent audio book The Little Red Book of Sales Answers, and came away with a real gem. In one section, he covers the best questions to ask a prospect, and from that I crafted my own to fit our business. The steps I used to put the question together [...]

1 comment Read the full article →

My Expensive, Dumb Mistake

March 15, 2010

When pay-per-click advertising first emerged, I set up a small monthly budget to test it out. I was running PhoneBookUSA.com, and I wanted to test PPC and drive traffic to our site. I deposited $500 and bought a few keywords. Since we were a Yellow Pages publisher, the first phrase I bought was “Yellow Pages.” [...]

0 comments Read the full article →

HomePages featured in Screenwerk

March 12, 2010

Greg Sterling, (not pictured here) a prolific blogger, thinker, and speaker (not in that order, BTW) wrote a nice piece about HomePages on his site Screenwerk. At the HomePages, we are growing rapidly, and are (by my estimations) one of the the fastest growing local marketing publishers in the country. Now in 350 communities with [...]

0 comments Read the full article →

Why Hometown Ad Copy Works

March 11, 2010

“Hometown ad copy” means words or sometimes images in your ads that create a connection with people in the town you are targeting. For example, if you want to build your business in Mason, Ohio (one of the 350 communities where we publish HomePages Directories), your ad should include copy that establishes a local connection. [...]

0 comments Read the full article →

How to sell 100 Full Page Ads in a Week

September 3, 2009

Restaurants are the most frequently referenced local business. That’s true for general web search, Internet Yellow Pages search, and for print Yellow Pages. In fact, Restaurants are  referenced 120 million times more than the second most referenced heading (Physicians & Surgeons). The problem with restaurants as advertisers is that the are notoriously difficult to sell [...]

0 comments Read the full article →