Posts tagged as:

local online advertising

Substantial Penalty for Early Withdrawal

November 26, 2009

When I was knee deep in local online marketing as President of Weblistic (prior to our acquisition by Spot Runner), the rate of advertiser churn was perhaps the biggest challenge of the business. We were able to sell quite well, but small business advertisers buying online media were churning at triple or quadruple the rate [...]

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Are you “bearly” marketing?

November 8, 2009

So many business owners consider cutting back their marketing expenditures during a recession. But they hope to grow their business. But they don’t advertise or aggressively market. And they wonder why times are tough. Look, there’s no secret to business. it is a tough world.  But if you entered into a fight and cowered in [...]

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37% of Local Online Searchers Made In-Person Visit

October 25, 2009

A remarkable trend is developing between local Internet search and consumer buying behavior. The searchers are coming in to the store. That’s what recent research conducted by TMP Directional Marketing and comscore found.  That statistic was up 5 percentage points over the prior year.  Users of local search engines, at 46%, were most likely to [...]

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Two Types of Customers

October 11, 2009

There are only two types of customers: 1.  Those you already have 2.  Those you don’t have yet It takes different types of marketing to reach each of these, and no successful business can grow without hitting both. If you already have custoemrs, you need to be continually reaching out to “resell” them on your [...]

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Why I Chose John Baethke to be My Plumber

September 21, 2009

We built a house a mile or so from Wrigley Field in Chicago two years ago. The builder did a great job, but there were a couple of issues with the plumbing. So when looking for a plumber, I used the Google maps to find a plumber that was located close to our house. See, [...]

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How to sell 100 Full Page Ads in a Week

September 3, 2009

Restaurants are the most frequently referenced local business. That’s true for general web search, Internet Yellow Pages search, and for print Yellow Pages. In fact, Restaurants are  referenced 120 million times more than the second most referenced heading (Physicians & Surgeons). The problem with restaurants as advertisers is that the are notoriously difficult to sell [...]

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