February 13, 2010
The Chicago Transit Authority announced major reductions in staff and service to try to balance their budget. What if they could work an arrangement with McDonalds where McD’s paid the bus fare of 100 or so randomly selected riders every day? The publicity that McD’s would get would be huge with media outlets, and in-bus [...]
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January 17, 2010
McDonalds is now offering free WiFi at 11,500 of their 14,000 restaurants. Previously, they were charging $2.95. Smart move? I think so. it gives them an edge over any other restaurant that “might” have WiFi, and by making it free across the board, it helps establish them as a destination. As a little kid growing [...]
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