Posts tagged as:

outdoor

Please don’t sit on my face

April 3, 2010

The trouble with bench advertising is that it is easy for vandals to have their way with you. My friends who do extensive bench advertising tell me that the exposure is good, but the conversions are very low. They also tell me that prices are very, very negotiable. Thanks to Bobby Roberts for astutely snapping [...]

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Interrupt Pattern – Make Sale

September 17, 2009

Admit it. When you started reading the sign, your pattern was interrupted. If you weren’t thinking about kittens, this at least got you to consider for a moment what a gently used kitten looks like.

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How Large Should Your Sign Be?

September 13, 2009

A few years ago when we were building our dream home near Chicago’s Wrigley Field, we had to make a decision on the size of the garage. The little cheapskate sitting on my left shoulder jabbed me with his little pitchfork and told me to save money and to be conservative. The abundance angel sitting [...]

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What Most People Fail to Understand About Advertising

September 7, 2009

Most of the money spent on advertising is used to pay for space or distribution. But when advertising fails, it’s usually because the message failed to connect with the intended audience. Here is an example of a billboard for The Economist magazine. There is a motion sensor that triggers the light to come on when [...]

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