Posts tagged as:

psychology

Black Friday for Non-Retailers

November 26, 2010

Today is Black Friday.  It’s a good thing for our economy, and a powerful view into human psychology. Retailers that have mastered the art of buying psychology have enormous lines of shoppers braving the elements to get in when the doors open. It’s brilliant and it’s frightening. Two factors are at play: 1.  Greed. The [...]

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How to supercharge your marketing with a competition

March 15, 2010

I received a flyer from our human resources department about a very fun way to raise money for charity. Penny Wars. Click here for the flyer. The concept is simple: Each department brings in a jar that they will fill up with pennies. Each penny is worth 1 point. Department with the most points wins. [...]

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