July 5, 2010
In a small housing development near my home in Carlsbad, California, a Realtor uses some creative marketing to reach into the community. On the Fourth of July (Independence day in the USA) this Realtor places small American flags at the end of every driveway. Attached to each flag is her business card. I spent this [...]
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April 3, 2010
The trouble with bench advertising is that it is easy for vandals to have their way with you. My friends who do extensive bench advertising tell me that the exposure is good, but the conversions are very low. They also tell me that prices are very, very negotiable. Thanks to Bobby Roberts for astutely snapping [...]
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