Posts tagged as:

sales

Lisa is Magic

May 9, 2011

Lisa is one of my publisher’s representatives. Her job is to help businesses in small towns by advertising their products and services in our community directories and service guides To the uninformed, Lisa sells advertising, but don’t be deceived. She is magic. I don’t mean that she HAS phoney Harry Potter magic Lisa IS magic [...]

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The REAL reasons businesses fail

December 5, 2010

is because they don’t sell enough, fast enough to cover their overhead. That’s it. The answer to almost every business problem is to sell more, faster. Should I buy that new truck, hire that intern, expand into a new market, build that website? Will it help me sell more, faster? That’s why sales people are [...]

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Black Friday for Non-Retailers

November 26, 2010

Today is Black Friday.  It’s a good thing for our economy, and a powerful view into human psychology. Retailers that have mastered the art of buying psychology have enormous lines of shoppers braving the elements to get in when the doors open. It’s brilliant and it’s frightening. Two factors are at play: 1.  Greed. The [...]

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Really Fun Contests

August 4, 2010

Keeping business fun is a great way to keep it profitable. Everybody loves taking time off, so we’re running a company-wide incentive to give all 350 people the Friday before Memorial Day off so they can enjoy a four day weekend. It’s one of the things I love about working at American Marketing & Publishing. [...]

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How to Write the World’s Best Sales Question

June 15, 2010

I was listening to Jeffrey Gitomer’s excellent audio book The Little Red Book of Sales Answers, and came away with a real gem. In one section, he covers the best questions to ask a prospect, and from that I crafted my own to fit our business. The steps I used to put the question together [...]

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