Posts tagged as:

yellow pages

How a Vegas stock broker outplayed the entire Yellow Pages Industry

June 12, 2011

(from the YPcommando archives.  First published November 16, 2004) Our story begins in February 1996. Yahoo had just gone public. Stockbroker, Dane Madsen had just moved to Las Vegas to open an office for Sutro & Co, Inc. Dane was having trouble securing a office space lease, and was working out of a temporary space. [...]

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Who owns the risk of advertising

April 24, 2011

Advertising used to be simple. The advertiser took all the risk, and the agency and publishers and media companies focused on delivering audience. But the risk of advertising is shifting away from the advertiser buying audience. This shift began with guaranteed delivery of impressions. Web banners and other online display advertising guaranteed a certain number [...]

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Why are LeLand Yee and the Seattle City Council so anti-small business?

November 5, 2010

I’ve got to get this off my chest. We just finished one of the nastiest midterm election campaigns I can recall. The commentator on NPR (pretty sure it wasn’t Juan Williams) said that over $4 Billion was spent on the campaign. $4 Billion ! ! ! To put it in perspective, that’s nearly half as [...]

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Sign of the times

August 3, 2010

Seriously, how bad must you treat your customers for them to post a sign like this in their window? The demise and bankruptcy of RH Donnelley can’t all be blamed on the economy.

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The Best Yellow Pages Ad in America

March 24, 2010

I just got back from an outstanding conference of the Association of Directory Publishers.  It was their 113th annual conference, which is pretty amazing. The ad pictured above published in the Business Directories of Texas Rockwall directory was selected by the ADP members as the best Yellow Pages ad of the year. It’s a good [...]

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Yellow Pages Group Rebrands itself

March 23, 2010

Yellow Pages Group in Canada shook the local marketing industry to its core with a wild and crazy rebranding strategy. Or maybe they updated their logo. I do like the fresh look, but am not quite clear how that constitutes rebranding. They do a really nice job in Canada of promoting their directories, yellowpages.ca, their [...]

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Joe Walsh, CEO Yellowbook on Fox

March 18, 2010

Joe Walsh holds his own under attach by Fox “News” reporters.  Yes, print usage is declining, but to simply move to online would not serve the millions of people who use the product. Some people don’t use lead pencils, but that doesn’t mean they shouldn’t be manufactured. Yellowbook’s business is bringing local customers to businesses [...]

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AT&T dumps residential listings in Madison

January 23, 2010

Just posted on the YPcommando site about AT&T’s move to eliminate residential listings, and how the advertisers are likely to respond.

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Can this ad be saved?

January 7, 2010

See this post on the Yellow Pages Commando site about changing a really bad ad into a really good customer. See what Kenyon Design Group did to save the day.

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SuperGuarantee replaces Idearc’s Albany Community Guide

December 13, 2009

Idearc’s SuperGuarantee (not pictured here) Next time the Verizon Albany, NY Yellow Pages is delivered to your door, it will be missing the red section called Community magazine that has maps of the area and profiles of local landmarks along with contact information. Idearc Media LLC, which publishes the books after acquiring the business from [...]

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