Posts tagged as:

yellow pages

You say Woollongong, I say Wollongong

December 6, 2009

You say Tomato, I say To- mah-to An article in the Illawarra Mercury News (Australia) identified several misspellings in the most recent edition of the Sensis Yellow Pages. The town Wollongong was mistakenly spelled Woolongong.  Oops! This is not to be confused with Woolen Gone (pictured below) I scratch my head whenever I read something [...]

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The BEST Marketing for a Beauty Salon

December 2, 2009

I recently spoke with Steve (not pictured here), owner of a beauty salon in northern Wisconsin about local marketing. He told me that he recently hired some talented stylists, and needed to drum up business for them. He looked through the Yellow Pages and saw over 25 pages of dental offices.  Since most dental offices [...]

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Why People Under 25 Don’t Use the Yellow Pages

December 2, 2009

A common argument used to “prove” that the Yellow Pages are dying is the perception that people under 25 do not use the Yellow Pages. The argument goes like this . . . Ask anyone under age 25 if they use the Yellow Pages, and they’ll say they use the Internet for everything. I agree [...]

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Substantial Penalty for Early Withdrawal

November 26, 2009

When I was knee deep in local online marketing as President of Weblistic (prior to our acquisition by Spot Runner), the rate of advertiser churn was perhaps the biggest challenge of the business. We were able to sell quite well, but small business advertisers buying online media were churning at triple or quadruple the rate [...]

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Have we reached the end of our shelf life?

November 24, 2009

I received the following note from Bill Emerson (not pictured here), a former directory publisher who has some great recommendations. Have we reached the end of our shelf life? If yes, its been a great run, beginning for me in 1959 working for NW Bell out of Sioux Falls, SD. My first book was Pipestone, [...]

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An apology to Jeffrey Gitomer

November 22, 2009

Recently, Jeffrey Gitomer, a famous sales trainer, author, and speaker posted the above photo on his Facebook fan page with the caption . . . People are filling their recycling bins with these books. I wonder why they aren’t using them. How do you access information? gitomer The post elicited over 50 responses (I was [...]

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Yellow Pages ads NEED these two things to work

November 9, 2009

Gather ’round boys and girls.  The Commando’s going to let you in on a little secret. Yellow Pages ads that are created by traditional advertising agencies or non-Yellow Pages marketing firms almost always fail to generate great results because they don’t have the proper balance of CONTENT and CONNECTION. It’s like this . . . [...]

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37% of Local Online Searchers Made In-Person Visit

October 25, 2009

A remarkable trend is developing between local Internet search and consumer buying behavior. The searchers are coming in to the store. That’s what recent research conducted by TMP Directional Marketing and comscore found.  That statistic was up 5 percentage points over the prior year.  Users of local search engines, at 46%, were most likely to [...]

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How to find a local drug pusher

October 11, 2009

ok, I’ll admit that the title of this post is provocative. Sue me. The fact is that the biggest drug pushers are pharmacies. While I love the Internet, as a high-trust, locally relevant search tool for pharmacies, you just can’t beat the Yellow Pages or HomePages (if your community is lucky enough to have one). [...]

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Two Types of Customers

October 11, 2009

There are only two types of customers: 1.  Those you already have 2.  Those you don’t have yet It takes different types of marketing to reach each of these, and no successful business can grow without hitting both. If you already have custoemrs, you need to be continually reaching out to “resell” them on your [...]

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